Virtual · Thursday, September 3 · 8am-10:30am AEST
Spend the morning turning real work from your organisation into reusable AI workflows, measuring their dollar value, and building a practical system for scaling adoption across your team.
You’ll work hands-on with Claude CoWork and our platform, Velocity, led by Matt Kesby: Founder of AICoaches.com and bestselling author of Untangling AI.
This workshop is built for CEOs, department heads, transformation leaders, and PE partners responsible for driving profitable AI adoption. No technical experience needed.


Most teams have already been exposed to AI.
The challenge is getting from individual experimentation to repeatable ways of working that save time, improve execution and can be adopted across the organisation.
That's what you’ll work through during this session.
You’ll build AI workflows around real business tasks, save those workflows inside Velocity so they can be used again, and measure the time and value they create.
Then you’ll see how the same model can be scaled across your team.
By the end of the morning, you will:
Individual Experimentation vs Org-Wide Implementation

"We got the ability to go through Claude CoWork and build a Skill, which I didn’t even know was a thing until today. Immediately I thought, ‘We’ve got 30 staff, and quite a few of them do repeated work.’ The Skills would save them hours a week easily."
"Velocity was a really nice layer built on top of Claude CoWork. It’s a soft entry point for executives to start using AI and leveraging the full power of Claude. It softens the learning curve, getting people onboarded quickly and using AI for something that’s actually valuable."
"I was pleased about the very effective Velocity platform. The value is in seeing a platform that can integrate into most businesses, so they can focus on their purpose, strategy and assets. Things that matter most to them in changing their organisation."
You’ll build two repeatable AI workflows during the session and learn how to track their ROI, with a virtual AI facilitator and our Certified AI Coaches guiding you through each step.
First, you’ll build an executive reporting workflow together from start to finish. Then use the same process to build a second workflow around a task from your own role, before saving both inside Velocity and measuring the time and value savings they create.



Everyone in the room will use Claude CoWork during the workshop. If you don't already have a paid Claude account, please set one up before the event and download the desktop app. No prior experience with Claude is needed.
The workshop is powered by Velocity, our AI Workforce Transformation platform. You'll use it to build & save your AI workflows, plus track their ROI. Once you register for the workshop, we'll share more on how to create your account.
Matt Kesby spent years leading digital transformation work through FranklinCovey’s 4 Disciplines of Execution with organisations including Pfizer, Baxter and Dell.
And as AI became the next transformation challenge, he applied that same execution discipline at his company GoTeam, leading adoption across its 1,200+ person workforce and increasing productivity by up to 60% on their AI-enabled work.
That experience shaped his bestselling book, Untangling AI, and now informs the work he leads as founder of AICoaches.com, MultiplAI Tech and Velocity.
Matt is also a member of the Forbes Technology Council and YPO, and has spoken at AWS Summit, Function 1 Dubai and GenAI Summit.
Author of Untangling AIWiley · USA Today BestsellerFAQs
No. The virtual workshop is normally valued at A$97, but your invitation link includes a complimentary seat at no cost.
Not at all. The session is built for leaders with or without prior experience using AI tools. Rest assured, whether you're already automating your work using AI, or if it's your first time using Claude, this session is a fit for you.
The workshop will run from 8am until 10:30am. By the end of the morning, you'll have created AI workflows that help you check off your repetitive tasks faster and give you back more time for high leverage work. Plus you'll walk away with a system to successfully drive AI adoption within your team and organisation.
Velocity by AICoaches.com is an AI Workforce Transformation platform designed to turn AI from something your team has access to into something they actually use in their day-to-day work. Instead of putting people through one-off AI training, Velocity guides each person through applying AI to real tasks from their own role. As they work, those tasks can be turned into repeatable Skills they can use again or share across the team.
Velocity then tracks how those Skills are being used, the time they're saving and the resulting dollar value, giving leaders a way to see whether AI adoption is actually translating into business impact.
During the workshop, you'll use Velocity alongside Claude CoWork to work through your real tasks rather than generic practice exercises. And everything you build is yours to keep using after the session.
Yes, please make sure you have access to a paid Claude account in order to access CoWork, which plays a major part in our workshop. It's also important to have the Claude Desktop app installed. And after registering for the event, we'll share details on how to create your Velocity account and download the app.
This workshop is built for C-Suite leaders, VPs, directors, board members, and other executives. As well as private equity operating partners, portfolio managers, and family office principals. The session focuses on how to guide an organisation through AI transformation. You'll learn how to upskill your team on AI so it becomes part of their daily workflow. And discover how to track the ROI that comes with it. Technical knowledge of AI is not required.
After you claim your seat, we'll send a confirmation email and instructions on how to set up your Velocity account, so you're ready to build during the workshop.