LIVE VIRTUAL WORKSHOP FOR GCC EXECUTIVES | 8 October, 8am GST
Turn AI into measurable team capacity for the targets your organisation needs to hit before year-end.
Join senior leaders responsible for business performance, team capacity and AI adoption virtually for a hands-on workshop led live by Matt Kesby, founder of AICoaches.com and USA Today bestselling author of Untangling AI.
By the end, you’ll have a practical system for applying AI to recurring work tied to your business goals, rolling the same approach out for your team, and measuring its potential value across your organisation in hours and dollars.


AI has likely entered your team's day-to-day work. The challenge now is identifying where it can create meaningful capacity, then connecting that capacity to clear business goals and measuring what the opportunity is actually worth.
And access to AI tools alone does not create measurable capacity. AI has to be applied to recurring work tied to a clear outcome, turned into something repeatable and measured in terms of the time and value it could return.
That's exactly what Value Impact makes visible. It's a projection of the time and dollar value saved by each AI workflow you implement.
During the workshop, you'll discover how to measure Value Impact across your organisation, helping you get a clear view of where AI could contribute most against your Q4 priorities.

Here’s the process you’ll work through during the session:
Define the business goals, responsibilities and recurring work that matter most in your role.
Use Velocity, our AI Workforce Transformation platform, to generate an initial library of workflows shaped around that work, then prioritise and refine the most valuable opportunities.
Project the time each AI workflow returns, then use Velocity to translate that capacity into dollars with your Value Impact measurement.
See how the same process can be repeated across the teams and functions responsible for delivering your Q4 priorities.
A library of repeatable AI workflows shaped around your goals and recurring responsibilities, ready to test, use & refine.
An organisation-level estimate of the hours AI can return to the business and what that freed capacity could be worth in dollars.
Your role, goals and metrics set up inside the platform, with a library for building, saving and refining workflows against the outcomes you own.
A repeatable process for extending the same approach across your organisation, with AI workflows shaped around the work and goals each person owns.
CEOs, COOs, CFOs, founders, directors and department heads accountable for business performance, operational capacity and the systems their teams depend on.
CHROs, L&D directors and transformation leaders responsible for building capability across the workforce and showing where adoption is creating value.
Board members, operating partners and portfolio managers responsible for improving performance and creating value across the businesses they oversee.
Most relevant to established organisations and scale-ups between 50–500 employees where recurring, process-heavy work happens at volume.
Founder and Group CEO, GoTeam, MultiplAI Tech & AICoaches.com
Matt Kesby is the founder of GoTeam, MultiplAI Tech and AICoaches.com. For over a decade, he has worked with organisations from global enterprises to fast-growing mid-market firms, applying digital and AI transformation where it moves the needle. He also built GoTeam, an AI-powered BPO serving 170+ companies worldwide with 1,200+ employees, and is an investor and advisor in SimpleRent, a property management platform processing over $1.8 billion in transactions annually.
He’s the author of Untangling AI, a USA Today bestseller published by Wiley. Matt is a member of the Forbes Technology Council and YPO, and has spoken at Function 1 Dubai, AWS Summit, and GenAI Summit.
Founder, Great Ideas Within · Certified AI Coach
Sheila is a Dubai-based AI transformation and operating-model advisor with more than 25 years of experience across operations, organisational transformation and technology-enabled change. She holds an MBA, has completed MIT’s AI Strategy and Leadership programme and is a Certified AI Coach at AICoaches.com.
Through Great Ideas Within and AICoaches.com, she helps leaders close the gap between having access to AI and becoming an AI-capable organisation, focusing on the leadership, workflow and governance systems that turn AI into embedded capability rather than isolated experimentation.
Enterprise AI Strategy Consultant, an ex-IBM, Cisco and Fortinet executive with 29+ years architecting technology growth across GCC, South Asia and global markets.
AI Strategy and Transformation Consultant who has helped global enterprises achieve up to 40% growth and operational efficiency by bridging the gap between AI and real business value.
AI Coach and Consultant with over a decade of experience in shaping AI and data science roadmaps and implementation for enterprise clients.
"If you're leading a team or advising one, Matt's frameworks make AI adoption straightforward. They make it clear where to start, how to show ROI, and how to ship."

"I was pleased about the very effective Velocity platform. The value is in a platform that can integrate into most businesses, so they can focus on their purpose, strategy and assets. Things that matter most to them in changing their organisation."

"We got to go through Claude and build Skills, which I didn’t even know was a thing until today. Immediately I thought, ‘We’ve got 30 staff, and quite a few of them do repeated work.’ The Skills would save them hours a week easily."

"Velocity was a really nice layer built on top of tools like Claude. It’s a soft entry point for executives to start using AI and leveraging the full power of AI. It softens the learning curve, getting people onboarded quickly and using AI for something that’s actually valuable."

"I thoroughly enjoyed Matt's workshop and have taken away a lot of ideas for the business. Thank you for opening our eyes to the many powerful changes we can make with AI."

"Matt explains what AI actually means inside a business. Not tools, not prompts, but how work flows through a company and how AI sits inside that flow… If you want a practical explanation of what AI actually changes, and how to think about it, Matt has it."

Earlier this year, AICoaches.com hosted a series of gatherings in the Gulf and Australia during Matt’s Untangling AI book tour. The positive response from the leaders who joined us gave us a reason to run a similar session, this time with a practical workshop built into the event. The session runs online to give more leaders an opportunity to join.
And we are keeping the event complimentary, so invitees like you can learn more about Matt’s approach to measurable AI adoption, get hands-on with our AI Workforce Transformation platform, and apply it to work tied to your Q4 priorities.
No. The session is designed for senior leaders at any stage of AI adoption. Velocity handles much of the initial workflow creation, and there will be support during the session to guide you through the setup and hands-on work.
Velocity by AICoaches.com is an AI Workforce Transformation platform designed to turn AI from something your team has access to into something they actually use in their day-to-day work. Instead of putting people through one-off AI training, Velocity guides each person through applying AI to real tasks from their own role. As they work, those tasks can be turned into repeatable workflows, called Skills, they can use again or share across the team.
Velocity then tracks how those Skills are being used, the time they're saving and the resulting dollar value, giving leaders a way to see whether AI adoption is actually translating into business impact.
When you join us for the workshop, you’ll get 14 days of access at no cost, giving you time to test, use and refine the workflows created during the session.
Please have a laptop and charger ready, as well as a pair of headphones. After you register for the event, we’ll share details on how to create your Velocity account and download the desktop app. Setting this up before the event will help keep things running smoothly.
This event is designed for C-suite leaders, VPs, directors, board members and other executives, as well as private equity operating partners, portfolio managers and family office principals.
The workshop will show you how to apply AI to your own recurring work, extend the same process across your team and measure its potential value in hours and dollars.
Claim your free seat below. We’ll follow up with a confirmation email and calendar invitation, plus everything you need to know before we meet online on 8 October.