LEADERSHIP BREAKFAST & WORKSHOP FOR UAE EXECUTIVES

Make AI Pay in Q4

Turn AI into measurable team capacity for the targets your organisation needs to hit before year-end.

Join senior leaders responsible for business performance, team capacity and AI adoption at the Anantara Downtown hotel for breakfast and a hands-on workshop led by Matt Kesby.

By lunchtime, you’ll have new connections with Dubai business leaders, and a practical system for applying AI to recurring work tied to your Q4 targets, scaling the same approach across your team, and projecting the value in hours and dollars.

Velocity product view

Dubai’s business leaders are asking more of AI.

Earlier this year, our leadership gathering in Dubai gave senior leaders from across the region a space to build relationships around a shared question: where can AI create real business value?

And the response made one thing clear: this was a room worth bringing together again.

That’s why, on 27 September, we’re inviting you to a leadership breakfast and AI workshop.

The morning will begin with breakfast and time for conversation. Then, Matt Kesby, bestselling author of Untangling AI, will join virtually to lead a session on why AI spend isn’t converting into results for most organisations, and what changes when work done with AI is tied to clear goals.

What leaders say about our previous gatherings

Your agenda for the morning
9:00 AM

Breakfast & Conversation

This part of the morning is reserved for conversation, giving you time to understand who is in the room, what they are responsible for and where your business goals overlap.

10:00 AM

Live Workshop: Make AI Pay in Q4

After breakfast, the focus turns to your business. Matt Kesby will lead a practical session on where AI can create capacity in the work your team already does to meet your Q4 targets.

During the session, you'll use our AI Workforce Transformation platform, Velocity, to craft 20–30 AI workflows tied to your role and business goals. Then, you'll measure what scaling the same process across your organisation could be worth in hours and dollars.

12:00 – 12:30 PM

Q&A

Before lunch, Matt opens the floor to questions specific to your organisation, your role and how the workshop applies to the work ahead of you.

1:00 PM

Business Lunch at Ziya

Continue the morning over a complimentary business lunch at Ziya. With the workshop still fresh, it's an opportunity to compare perspectives and deepen the relationships started over breakfast.

Your Q4 targets are fixed. The capacity to deliver them isn’t.

AI has likely entered the day-to-day work of your team. The challenge now is identifying where it can create meaningful capacity, connecting that capacity to clear business goals and measuring what the opportunity is actually worth.

Put a number on the opportunity.

During the workshop, the workflows created around your role become the starting point for a Value Impact projection across your organisation.

It measures how many hours are returned to the business every time AI is applied, and what that freed capacity could be worth in dollars.

That turns AI productivity from an abstract promise into a measurable view of how much more your organisation could deliver against your Q4 targets. And tells you where to focus your AI efforts for the greatest impact.

Velocity product view
What you'll walk away with

20–30 AI workflows built around your role

A library of repeatable AI workflows shaped around your goals and recurring responsibilities, ready to test, use & refine.

A Value Impact projection

An organisation-level estimate of the hours AI can return to the business and what that freed capacity could be worth in dollars.

14 days of complimentary Velocity access

Your role, your goals and your metrics will be set up inside the platform, with a library for building, saving and refining workflows against the outcomes you own.

A rollout model for your team

A repeatable process for extending the same approach across your organisation, with AI workflows shaped around the work and goals each person owns.

New relationships with other Dubai business leaders

Connections with executives and senior leaders responsible for turning AI investment into business results inside their own organisations.

Built for leaders accountable for what AI delivers

Business owners and operators

CEOs, COOs, CFOs, founders, directors and department heads accountable for business performance, operational capacity and the systems their teams depend on.

People and transformation leaders

CHROs, L&D directors and transformation leaders responsible for building capability across the workforce and showing where AI adoption is creating value.

Investors and portfolio leaders

Board members, operating partners and portfolio managers responsible for improving performance and creating value across the businesses they oversee.

Most relevant to established organisations and scale-ups between 50–500 employees where recurring, process-heavy work happens at volume.

Why business leaders join our AI sessions

"If you're leading a team or advising one, Matt's frameworks make AI adoption straightforward. They make it clear where to start, how to show ROI, and how to ship."

Marisha Lakhiani
Marisha Lakhiani
CGO at Mindvalley

"I was pleased about the very effective Velocity platform. The value is in a platform that can integrate into most businesses, so they can focus on their purpose, strategy and assets. Things that matter most to them in changing their organisation."

Phil Nyssen
Phil Nyssen
Founder of Vitae Capital

"We got the ability to go through Claude and build Skills, which I didn’t even know was a thing until today. Immediately I thought, ‘We’ve got 30 staff, and quite a few of them do repeated work.’ The Skills would save them hours a week easily."

George Salloum
George Salloum
Executive Director, The Community Co

"Velocity was a really nice layer built on top of tools like Claude. It’s a soft entry point for executives to start using AI and leveraging the full power of AI. It softens the learning curve, getting people onboarded quickly and using AI for something that’s actually valuable."

Arslan Aziz
Arslan Aziz
Senior Lecturer, UQ Business School (prev. Staff Data Scientist, Meta)

"I thoroughly enjoyed Matt's workshop and have taken away a lot of ideas for the business. Thank you for opening our eyes to the many powerful changes we can make with AI."

Donnabel Kuizon Cruz
Donnabel Kuizon Cruz
President and CEO at Prime Energy

"Matt explains what AI actually means inside a business. Not tools, not prompts, but how work flows through a company and how AI sits inside that flow… If you want a practical explanation of what AI actually changes, and how to think about it, Matt has it."

Chris McChesney
Chris McChesney
Global Practice Leader at FranklinCovey
Meet your hosts and facilitators
Workshop Facilitators
Shabahat Bokhari

Shabahat Bokhari

Enterprise AI Strategy Consultant, an ex-IBM, Cisco and Fortinet executive with 29+ years architecting technology growth across GCC, South Asia and global markets.

Kashif Syed

Kashif Syed

AI Strategy and Transformation Consultant who has helped global enterprises achieve up to 40% growth and operational efficiency by bridging the gap between AI and real business value.

Basab Mukhopadhyay

Basab Mukhopadhyay

AI Coach and Consultant with over a decade of experience in shaping AI and data science roadmaps and implementation for enterprise clients.

Still have questions?

Earlier this year, AICoaches.com hosted a complimentary Iftar leadership gathering in Dubai during Matt’s Untangling AI book tour. The positive response from the leaders who joined us gave us a reason to return, this time with a practical workshop built into the event.

We are keeping the event complimentary again, so invitees like you can network with other leaders in Dubai, learn more about Matt’s approach to measurable AI adoption, and get hands-on with our AI Workforce Transformation platform, Velocity.

No. The workshop portion of the morning is designed for senior leaders at any stage of AI adoption. Velocity handles much of the initial workflow creation, and there will be Certified AI Coaches from AICoaches.com in the room to guide you through the setup and hands-on work.

Plan to spend Sunday morning at the Anantara Downtown Dubai, followed by an optional business lunch at Ziya. Doors will open from 9am with the workshop starting at 10am, and we’ll head to lunch at 1pm.

Yes. The opening breakfast is reserved for networking before the workshop session begins. And lunch at Ziya gives you another opportunity to continue your conversations afterward.

Velocity by AICoaches.com is an AI Workforce Transformation platform designed to turn AI from something your team has access to into something they actually use in their day-to-day work. Instead of putting people through one-off AI training, Velocity guides each person through applying AI to real tasks from their own role. As they work, those tasks can be turned into repeatable workflows, called Skills, they can use again or share across the team.

Velocity then tracks how those Skills are being used, the time they're saving and the resulting dollar value, giving leaders a way to see whether AI adoption is actually translating into business impact.

When you join us for the breakfast and workshop, you’ll get 14 days of access at no cost, giving you time to test, use and refine the workflows created during the session.

Please bring a laptop and charger, as well as a pair of headphones. After you register for the event, we’ll share details on how to create your Velocity account and download the desktop app. Setting this up before the event will help keep the morning running smoothly.

This event is designed for C-suite leaders, VPs, directors, board members and other executives, as well as private equity operating partners, portfolio managers and family office principals.

The workshop will show you how to apply AI to your own recurring work, extend the same process across your team and measure its potential value in hours and dollars.

Ready to make AI pay in Q4?

Claim your free seat below. We’ll follow up with a confirmation email and calendar invitation, plus everything you need to know before we meet on September 27.